Scotch whisky news, analysis and trade intelligence.
TL;DR Distributor consolidation and falling volumes are pushing whisky brands toward five alternative routes: DTC, subscription clubs, auction seeding, direct importer deals, and on-trade exclusivity. Cask investors
TL;DR April 2026 saw major spirits launches, including premium Tequila and canned cocktails, intensifying competition for whisky. These releases signal shifting consumer trends and present strategic challenges
TL;DR Tobermory has launched Ledaig Castaway, a peated island Scotch finished in ex-tequila and ex-rum casks, bottled at 46.3% ABV with no age statement. Priced at
TL;DR India's competition regulator is investigating Pernod Ricard's Indian arm over claims it used exclusive retail deals to block rivals in Delhi. This
TL;DR Sharfin Auni, lead bartender at Nobu Dubai, is the Diageo World Class UAE 2026 champion. His win underscores the competition's importance as a marketing
TL;DR Five rye whiskeys — from Rittenhouse Bottled-in-Bond at $25 to WhistlePig 18 Year Old at $250 — demonstrate the category's full flavour range and premiumisation trajectory.
TL;DR The 2026 whisky auction market shows stabilization after correction. Single cask, cask-strength releases from closed/limited distilleries outperform. Data reveals key drivers: provenance, cask type, and