Thursday, 11 June 2026 Whisky Trade Intelligence

Scotch whisky news, analysis and trade intelligence.

Diageo £1508.5 ▲0.33% · Pernod Ricard €63.4 ▲2.06% · Brown-Forman $26.7 ▲1.10% · LVMH €492.3 ▲2.04% · Rémy Cointreau €44.0 ▲3.04% · MGP Ingredients $16.5 ▲0.00% · Asahi ¥1,538 ▲3.02% · Kirin ¥2,704 ▲2.56% · Suntory BF ¥4,308 ▲1.25% · As of 11 Jun 2026 20:04 SGT
Does the spirits industry have a short-term problem?
Releases & Reviews

Does the spirits industry have a short-term problem?

TL;DR The spirits industry prioritizes short-term gains like quarterly targets and hype-driven releases over patient brand-building. This erodes long-term brand equity, harms cask investment value, and weakens

Market insights from the ProSpirits Report 2026
Scotch

Market insights from the ProSpirits Report 2026

TL;DR The ProSpirits Report 2026 details a structural reset in global whisky. Blended Scotch faces pressure; single malt values hold. Cask investors see tactical opportunities in specific

Understanding alternative spirits distribution options
Scotch

Understanding alternative spirits distribution options

TL;DR Distributor consolidation and falling volumes are pushing whisky brands toward five alternative routes: DTC, subscription clubs, auction seeding, direct importer deals, and on-trade exclusivity. Cask investors

Top spirits launches from April 2026
Scotch

Top spirits launches from April 2026

TL;DR April 2026 saw major spirits launches, including premium Tequila and canned cocktails, intensifying competition for whisky. These releases signal shifting consumer trends and present strategic challenges